


The brand was founded to first make to make healthy products affordable
2012
Worlds first Kids drink to use Stevia
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creates the First Tetra pack in Europe to use AR tech as standard for all our packs
2013
Winner of Best children's juice product at World Juice Awards
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Appy launches the lowest calorie and sugar pouch drink on the market in the value sector
Appy launches its forest friendly tetra packs listed with the largest supermarket in the UK
2014
Winner of Innovation Award at Tutto Food
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Winner of Best Children Drink at Loved By Parents Awards
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2015
Winner of Business Innovation at FSB London
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Created the worlds first all natural Ice pop
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Appy becomes the number one pre school brand on the biggest online grocer in the UK
2016
CSR: Pledged to accelerate its growth plans by 2020 to allow it to make bigger impacts for its CSR programmes by creating 3 new divisions in: Distribution, Private label and own label services
2017
Pledged a new programme that would 1. make sure all its drinks had no added sugar 2. made sure all its foods were under 100 calories per serving 3. made sure only real milk was used and from approved milk sources
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2018
Working with British farmers to create its first on the go milk product for pre schoolers
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Launching its new breakfast ranges: Cereal and Biscuits
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2021
Rebranding the company to allow it to diversify its business to generate more profits to reinvest into better choices NPD (as part of its CSR pledges).
We are now
WHATEVER KIDZ!
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