The brand was founded to first make to make healthy products affordable

2012

Worlds first Kids drink to use Stevia

creates the First Tetra pack in Europe to use AR tech as standard for all our packs

2013

Winner of Best children's juice product at World Juice Awards

Appy launches the lowest calorie and sugar pouch drink on the market in the value sector

Appy launches its forest friendly tetra packs listed with the largest supermarket in the UK

2014

Winner of Innovation Award at Tutto Food

Winner of Best Children Drink at Loved By Parents Awards

2015

Winner of Business Innovation at FSB London

Created the worlds first all natural Ice pop

Appy becomes the number one pre school brand on the biggest online grocer in the UK

2016

CSR: Pledged to accelerate its growth plans by 2020 to allow it to make bigger impacts for its CSR programmes by creating 3 new divisions in: Distribution, Private label and own label services

2017

Pledged a new programme that would 1. make sure all its drinks had no added sugar 2. made sure all its foods were under 100 calories per serving 3. made sure only real milk was used and from approved milk sources

2018

Working with British farmers to create its first on the go milk product for pre schoolers

Launching its new breakfast ranges: Cereal and Biscuits

2021

Rebranding the company to allow it to diversify its business to generate more profits to reinvest into better choices NPD (as part of its CSR pledges).

We are now

WHATEVER KIDZ!

Looking after your kids!